Why Peer-to-Peer Fundraising Matters — And 7 Ways You Can Support Without Spending a Dollar

In a world where nonprofits rely on community connection more than ever, peer-to-peer fundraising (P2P) has become one of the most powerful tools for mobilizing supporters. Peer-driven campaigns multiply impact far beyond what traditional fundraising alone can achieve.

If you’ve ever wondered why peer-to-peer campaigns are so effective — or how you can help even if you can't give financially — this guide breaks it all down.

What Is Peer-to-Peer Fundraising?

Peer-to-peer fundraising empowers supporters to become advocates, storytellers, and ambassadors for a nonprofit. Instead of relying solely on the organization to spread the word, individuals share personal pages, social posts, and invitations with their own circles.

This transforms each supporter into a micro-fundraiser capable of reaching people the organization might never reach on its own.

But why is this important?

1. Peer campaigns harness the power of personal connection

   People are far more likely to give when the request comes from someone they know. Your ask carries more trust, authenticity, and emotional weight.

2. They expand awareness organically

   Peer-to-peer campaigns are one of the most cost-effective ways to grow visibility, reach new donors, and increase long-term support.

3. They build community

   These campaigns create momentum and energy. People rallying around a mission that matters to them.

4. They multiply impact

   Even when donors can’t donate financially, their advocacy, enthusiasm, and engagement bring in long term supporters

7 Ways You Can Support a Peer-to-Peer Campaign — That Cost Absolutely Nothing

Not everyone can donate financially, and that’s okay. Your voice is just as powerful. Here are meaningful, cost-free ways to make a major impact:

1. Join the email list (or forward emails if you are already subscribed)

2. Share on social media

3. Engage with Ballet 5:8 posts, emails, and blogs

4. Invite friends to a performance

5. Volunteer your skills

6. Leave a positive review on Google, Facebook, or GreatNonprofits

7. Include Ballet 5:8 in a newsletter for your church, homeschool group, or arts program. (Email for more information)

Your Impact Matters — Whether or Not You Give Financially

Peer-to-peer fundraising works because it’s powered by people — their willingness to speak up for something they believe in. Every share, every interaction, every invitation helps move the mission forward.

Whether you donate, advocate, or simply spread the word, you are part of the impact.